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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes
Thursday Aug 04, 2022
Thursday Aug 04, 2022
In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Pamela Durkin, Founder of Pamela Durkin Designs, discuss the business side of interior design.
Design is powerful and Pamela wants designers to step into that power. After 30 years in the high-end design business, she is now helping other designers create a business they love through her In Demand Designer Program. She teaches them how to be magnetic and attract the best clients. This method makes owning a design business easier and more fulfilling. Her book, Elevate! can be found on Amazon.
Over the course of her 30-year design career, Pamela has served as president of ASID Florida South Chapter and served on the Board of Architecture and Design in NJ. Currently, she lives in Naples, FL and in her spare time, loves spending time on the beach and learning new moves in her home dance studio.
Listen in for a chance to learn about:
- How to be Magnetic to your Perfect Future Client
- Leveraging your Network to create multiple highly qualified opportunities
- Techniques to Blow Potential Clients away before you're even hired
Guest: Pamela Durkin
Email: pam@pamela-durkin.com | Instagram: @pameladurkin | Book: https://elevatethebook.com/
Learn more about Thrive In Design:
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
>>> Register for the next Thrive In Design live training here.
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