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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes
Thursday Mar 10, 2022
Thursday Mar 10, 2022
Today, we have Rena Williams as a guest on the show. Rena Williams is a brand image coach and consultant with over 15 years of experience in strategic branding and marketing. Through her company, Rena T. Williams Consulting, Rena helps professional, high-achieving women elevate their brand so they can increase their pricing and attract their ideal clients.
After co-founding her own lifestyle brand, SoRen Tea, Rena knew that other entrepreneurs needed help with positioning their brand to attract the right opportunities. Rena focuses on infusing personality into brands, enabling them to be more authentic and relatable. Her coaching and consulting techniques are driven by data, strategy and innovation, positioning her clients to be the premier and obvious choice for their clients.
Today, Nicole and Rena discussed:
- The definition of brand strategy and why it is important for every business
- Rena's signature framework to elevate your brand image and experience
- AND... Why it's important for A&D sales reps to consider their personal brand
***
Get in touch with Rena Williams
Website: https://renatwilliams.com/ | Instagram/Clubhouse/Twitter: @renatwilliams
Learn more about Thrive In Design
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
>>>Register for the next Thrive In Design live training here.<<<
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