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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes

Thursday Jan 20, 2022
S1,E3: Considering The Designer’s Experience During Specification with Nicola Casale
Thursday Jan 20, 2022
Thursday Jan 20, 2022
On today's episode, we have Nicola Casale as a guest on the show. An accomplished interior designer, organizational leader and executive, Nicola Casale is the Vice President of Yellow Goat Design (YGD), an award-winning lighting and architectural design company.
Nicola has contributed to the growth and expansion of YGD’s North American division and launched the west coast branch in 2018.
Nicola and Nicole, CEO of Thrive In Design, discuss some great topics including:
- How to design experience that keep coming back to an interior product company over and over again
- How to lean in to digital experience and embrace shifts in the market
- Some exciting things in the pipeline for Yellow Goat Design
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Learn more about Yellow Goat Design
Instagram - @yellowgoatdesign
Linkedin – Yellow Goat Design
Pinterest – @yellowgoat
Twitter - @yellowgoatdsgn
Facebook - @yellowgoatdesignlighting
Learn more about Thrive In Design
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
Register for the next Thrive In Design live training here.
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