6.9K
Downloads
77
Episodes
Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes
Thursday Feb 24, 2022
Thursday Feb 24, 2022
On today's episode, Nicole Lashae Ben and Chris Stulpin dive into the topic of design thinking and how interior product companies can use it to yield innovative products, services, and strategies.
Chris Stulpin is the former Chief Creative Officer for Tarkett North America, a division of Tarkett. In this role, Chris led the design, product management, marketing and project management teams, driving the company’s innovation roadmap and customer experience journey. Currently, Chris works closely with the architecture and design community, IIDA and consults to many leading manufacturers.
As a leader of Design Thinking initiatives, Chris completed studies at the Paris School of Architecture’s D School. He also completed studies in innovation at the London Business School. His education has been the foundation of leading executive leadership teams in Design Thinking fundamentals.
Chris is a member of thought-leadership communities including the Design Futures Council, IIDA Industry Roundtable and Trend Union. Chiris has even had the pleasure of designing ad campaigns for Barney’s NY and Giorgio Armani.
Hear Nicole and Chris discuss:
- The fundamentals of design thinking
- How services can help interior product companies differentiate themselves from competitors
- Why circular design is something to think about in the near future
***
Connect with Chris Stulpin
Email: cdstulpin@icloud.com | Instagram: @cdstulpin | LinkedIn: @christopherstulpin
Learn more about Thrive In Design
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
Register for the next Thrive In Design live training here.
No comments yet. Be the first to say something!