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If you are a leader in architectural and design sales aiming to innovate in the future of the interior design industry, then the Thrive In Design Podcast is for you! Join your host, Nicole Lashae Ben, a Design Strategist and Innovation Enthusiast, as she shares her expertise and interviews industry experts. Gain valuable insights on dominating the market by adapting to shifting demands and creating engaging digital experiences for designers. Each week, Nicole delivers inspirational content designed to help you exceed revenue goals for your interior product company while making a lasting impact on the built environment.
Episodes

Thursday Mar 03, 2022
S1,E9: Top Resources A&D Sales Reps Need To Succeed
Thursday Mar 03, 2022
Thursday Mar 03, 2022
Our guest today is Sasha Denisov, who is currently a Senior Sales Representative at Luton.
After graduating with her Bachelor of Fine Arts in Interior Design from Syracuse University in 2012, Sasha leaped into a career in the design and construction industry. In her current role at Lutron, her focus is on driving sales within the home automation market. Based in Toronto, Canada, Sasha works closely with the A&D community, builders, and contractors to offer lighting solutions in luxury residences.
In this conversation, Nicole and Sasha discuss:
- Sales strategies for A&D representatives
- The best way to take a consultative approach
- 3 resources level up your interpersonal sales skills
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Get in touch with Sasha Denisov
Instagram: @_sashadenisov or @lutrontoronto | LinkedIn: https://www.linkedin.com/in/sashadenisov/
Learn more about Thrive In Design:
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
>>Register for the next Thrive In Design live training here.<<
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