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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes
Thursday Jul 21, 2022
Thursday Jul 21, 2022
In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Bob Habian, Co-founder and CEO of Tect App, Inc., chat about how relationships play a significant role in the design process.
Architects and interior designers have complex design processes, which require specifying hundreds of materials. Those materials have technical information and nuances that, typically, only the product manufacturer and its sales reps are well versed in. When there is a solid and fruitful relationship between the architect/designer and manufacturer, commuication is essential and leads to great product decisions.
Bob Habian, AIA, today's guest, is an architect and entrepreneur, who is often referred to as a "licensed puzzle builder and problem solver." He has dedicated the majority of his career to solving one of the most important challenges facing the building industry, and that is, communication between product manufacturers and design professionals, particularly at the earliest stages of a project, when important product decisions are being made.
Listen in for some great insights on how Bob approaches this problem with Tect App, Inc. and how product manufacturers can position themselves to be a resource rather than just aiming to make a sale.
Guest: Bob Habian
Email: bob@tect.com | LinkedIn: https://www.linkedin.com/in/bobhabian
Learn more about Thrive In Design:
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
>>> Register for the next Thrive In Design live training here.
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