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If you are a leader in architectural and design sales aiming to innovate in the future of the interior design industry, then the Thrive In Design Podcast is for you! Join your host, Nicole Lashae Ben, a Design Strategist and Innovation Enthusiast, as she shares her expertise and interviews industry experts. Gain valuable insights on dominating the market by adapting to shifting demands and creating engaging digital experiences for designers. Each week, Nicole delivers inspirational content designed to help you exceed revenue goals for your interior product company while making a lasting impact on the built environment.
Episodes
![S3, E10: Revamping Your Customer Experience with A.C.E The Journey [PART ONE]](https://pbcdn1.podbean.com/imglogo/image-logo/9455027/ThriveInDesignPodCover1_b93bue_300x300.png){kind=logo}
Thursday Mar 09, 2023
Thursday Mar 09, 2023
It’s no secret that at Thrive In Design, we believe that the key to increasing brand awareness and revenue for your interior product company is tied to your customer experience. That’s why we rely heavily on A.C.E. The Journey, our proprietary method, which allows us to do a deep dive into understanding how a designer learns about your products, how they specify them, and, finally, how the materials are procured.
It’s one thing to talk about A.C.E. The Journey in theory. It’s another thing to hear how this method applies to REAL interior product companies. In this episode, Nicole introduces two interior product companies and identifies what parts of their customer experience could use some TLC. Let’s find out what they are doing well and where they can improve. Hopefully, this will spark some interesting conversations and force you to take a paradigm shift in how you run your interior product business.
Ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and overview
[02:25] The key to increasing your brand awareness
[02:38] What is A.C.E The Journey?
[04:50] Interior Product Company scenario A and their A.C.E analysis
[08:33] Strategic recommendations for scenario A
[12:57] Interior Product Company scenario B and their A.C.E analysis
[14:18] Strategic recommendations for scenario B
[19:21] A quick recap
[21:22] Call to action
Notable Quotes:
- It all comes down to mastering the customer journey to increase your brand awareness and revenue.
- With effective brand awareness, you can succeed in your business.
- Doing the same processes in your business will only give you the same results.
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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