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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes
![S3, E11: Revamping Your Customer Experience with A.C.E The Journey [PART TWO]](https://pbcdn1.podbean.com/imglogo/image-logo/9455027/Thrive_In_Design_PodCover_2025_300x300.png){kind=logo}
Friday Mar 17, 2023
Friday Mar 17, 2023
In part one of Revamping Your Customer Experience with A.C.E The Journey, we talked about two different scenarios of real-life interior product companies. We walked through a little bit of their customer journey, some things they were struggling with, and how those struggles can tie into the A.C.E The Journey, our proprietary method at Thrive In Design.
In this second and last part, we will go over two more scenarios. As a reminder, these are real companies that Nicole has encountered over her career in the interior design industry. If the scenarios resonate with you, let’s start the conversation on how your interior product company can begin to revamp the customer journey and experience.
Ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and overview
[01:58] What we talked about in part one
[03:14] Scenario One: Interior Product Company Orange
[04:44] A quick recap of what A.C.E The Journey is
[06:07] Company Orange A.C.E analysis and recommendations
[13:15] Scenario Two: Interior Product Company Apple
[15:56] Company Apple A.C.E analysis and recommendations
[21:30] A quick recap and call to action
Notable Quotes:
- A lot of interior product companies crumbled when the pandemic hit because they could not effectively pivot from in-person interactions to online.
- Sales reps must know that Millenials and Gen Z prefer virtual interactions over in-person ones. Let’s bridge generational gaps.
- 78% of social sellers sell more than reps who don’t leverage social selling.
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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