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If you are a leader in architectural and design sales aiming to innovate in the future of the interior design industry, then the Thrive In Design Podcast is for you! Join your host, Nicole Lashae Ben, a Design Strategist and Innovation Enthusiast, as she shares her expertise and interviews industry experts. Gain valuable insights on dominating the market by adapting to shifting demands and creating engaging digital experiences for designers. Each week, Nicole delivers inspirational content designed to help you exceed revenue goals for your interior product company while making a lasting impact on the built environment.
Episodes
Friday Mar 17, 2023
Friday Mar 17, 2023
In part one of Revamping Your Customer Experience with A.C.E The Journey, we talked about two different scenarios of real-life interior product companies. We walked through a little bit of their customer journey, some things they were struggling with, and how those struggles can tie into the A.C.E The Journey, our proprietary method at Thrive In Design.
In this second and last part, we will go over two more scenarios. As a reminder, these are real companies that Nicole has encountered over her career in the interior design industry. If the scenarios resonate with you, let’s start the conversation on how your interior product company can begin to revamp the customer journey and experience.
Ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and overview
[01:58] What we talked about in part one
[03:14] Scenario One: Interior Product Company Orange
[04:44] A quick recap of what A.C.E The Journey is
[06:07] Company Orange A.C.E analysis and recommendations
[13:15] Scenario Two: Interior Product Company Apple
[15:56] Company Apple A.C.E analysis and recommendations
[21:30] A quick recap and call to action
Notable Quotes:
- A lot of interior product companies crumbled when the pandemic hit because they could not effectively pivot from in-person interactions to online.
- Sales reps must know that Millenials and Gen Z prefer virtual interactions over in-person ones. Let’s bridge generational gaps.
- 78% of social sellers sell more than reps who don’t leverage social selling.
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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