Thrive In Design

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If you are a leader in architectural and design sales aiming to innovate in the future of the interior design industry, then the Thrive In Design Podcast is for you! Join your host, Nicole Lashae Ben, a Design Strategist and Innovation Enthusiast, as she shares her expertise and interviews industry experts. Gain valuable insights on dominating the market by adapting to shifting demands and creating engaging digital experiences for designers. Each week, Nicole delivers inspirational content designed to help you exceed revenue goals for your interior product company while making a lasting impact on the built environment.

Episodes

Thursday Mar 23, 2023

S3, E12: #DESIGNCHAT: Launching an Interior Product from Scratch with Wendy Noory

Thursday Mar 23, 2023

Do you want to take a leap and develop your product as an interior designer or scale your existing one? Where should you start, and what do you need to do differently from your competitors? Wendy Noory joins us in this conversation to share her story in interior product development and sales, how she started her company, and the trajectory she has taken.

In addition to the several processes required to develop and launch a product, Wendy shares the lessons she learned from international interior companies and how they approach product development and being on the forefront of design trends. This is an amazing conversation to learn how you can implement innovative strategies for your business and collaborate with others in the industry. She also talks about why you need to understand color theory, one of the most important elements in the interior product industry.

Wendy Noory is a creative master planner, CMG member, IIDA Industry Member - Trend/Color Forecasting, Interior Product Development strategist, Brand Refresher, and the founder of Chromatixhue, a woven textile and interior products company for the Architectural and Interior Design community.

Ready to jump in?

Key Highlights from the Episode:

[00:01] Episode intro and a quick bio of today’s guest; Wendy Noory

[03:09] What inspired Wendy to pursue an education and career in interior design

[06:17] How her interest in interior design has taken an amazing trajectory

[11:07] A quick snippet of Wendy’s own product line and how it came about

[13:33] A product development and launch process from large brands

[16:27] The interior design niche that Wendy’s products are good for

[20:25] How Wendy integrates her knowledge of color into interior design and product development

[23:22] Wendy’s advice to people starting their journey in interior products

[25:29] New and exciting things Wendy is working on in her company in 2023

[26:23] Best ways to reach out and connect with Wendy

[26:50] Episode wrap-up and calls to action

Notable Quotes:

Your natural inclinations and passion as a child or teenager are always in line with your purpose in life and business.
Color is one of the most important things in interior design, yet it is not well addressed in college interior design programs.
Be patient in what you do. It may take time, but it will truly come if you have passion.
Being an island in creating an interior product will not take you far. Reach out to others, connect with people who have done what you aspire to, and learn from them.