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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry. Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth. 🎯 Topics we cover: - Interior product marketing and brand positioning - Sales enablement strategies for the design industry - How to increase visibility with architects, designers, and specifiers - Hospitality and residential design market trends - Leveraging podcasts, content, and events to drive demand Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence. 🌐 Visit our website: www.thriveindesign.co 📅 Sign up for our next live training: https://training.thriveindesign.co 💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes

Thursday Mar 23, 2023
S3, E12: #DESIGNCHAT: Launching an Interior Product from Scratch with Wendy Noory
Thursday Mar 23, 2023
Thursday Mar 23, 2023
Do you want to take a leap and develop your product as an interior designer or scale your existing one? Where should you start, and what do you need to do differently from your competitors? Wendy Noory joins us in this conversation to share her story in interior product development and sales, how she started her company, and the trajectory she has taken.
In addition to the several processes required to develop and launch a product, Wendy shares the lessons she learned from international interior companies and how they approach product development and being on the forefront of design trends. This is an amazing conversation to learn how you can implement innovative strategies for your business and collaborate with others in the industry. She also talks about why you need to understand color theory, one of the most important elements in the interior product industry.
Wendy Noory is a creative master planner, CMG member, IIDA Industry Member - Trend/Color Forecasting, Interior Product Development strategist, Brand Refresher, and the founder of Chromatixhue, a woven textile and interior products company for the Architectural and Interior Design community.
Ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and a quick bio of today’s guest; Wendy Noory
[03:09] What inspired Wendy to pursue an education and career in interior design
[06:17] How her interest in interior design has taken an amazing trajectory
[11:07] A quick snippet of Wendy’s own product line and how it came about
[13:33] A product development and launch process from large brands
[16:27] The interior design niche that Wendy’s products are good for
[20:25] How Wendy integrates her knowledge of color into interior design and product development
[23:22] Wendy’s advice to people starting their journey in interior products
[25:29] New and exciting things Wendy is working on in her company in 2023
[26:23] Best ways to reach out and connect with Wendy
[26:50] Episode wrap-up and calls to action
Notable Quotes:
- Your natural inclinations and passion as a child or teenager are always in line with your purpose in life and business.
- Color is one of the most important things in interior design, yet it is not well addressed in college interior design programs.
- Be patient in what you do. It may take time, but it will truly come if you have passion.
- Being an island in creating an interior product will not take you far. Reach out to others, connect with people who have done what you aspire to, and learn from them.
Resources Mentioned:
- The Color Marketing Group: https://colormarketing.org/
Let’s Connect:
Wendy Noory
Website: https://www.chromatixhue.com/
Instagram: https://www.instagram.com/chromatixhue
LinkedIn: https://www.linkedin.com/in/wendynoory/
Facebook: https://www.facebook.com/chromatixhue
Personal Instagram: https://www.instagram.com/wendy_noory/
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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