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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes
Thursday Jan 19, 2023
Thursday Jan 19, 2023
As we all know, times have changed since the Covid pandemic made itself known to the world. Since then, we have shifted into what we now call the “new normal,” which begets a change in the design and sales process.
It is okay to embrace that and figure out how we can continue on in our business and continue making an impact on the built environment. Previously, we talked about building a loyal client base from the perspective of an interior product company. The awesome feedback we received from that episode has led Nicole, CEO and Founder of Thrive In Design, to dig deeper into this topic. Building a loyal client base is different from how it used to be, decades ago. Now, we have to consider translating experiences to a digital first (but, not digital only) point of reference.
Let’s dive in and learn how we can thrive in the new normal as we continue to morph in an ever changing interior design industry.
Ready to jump in?!
Key Highlights from the Episode:
[00:01] Episode intro
[00:50] Recap of the previous episode and what’s in store for you today
[03:26] The life of an interior designer before the pandemic
[08:21] How do we chart through 2023 as interior product companies?
[08:42] Data: Interior design industry trends
[10:10] The new normal is inevitable and is here to stay
[12:21] Ways to integrate personal experiences both in-person and virtually
[17:30] A quick recap of what we have discussed
[18:30] Episode wrap-up and calls to action
Notable Quotes
- Before the pandemic, an average A&D sales rep used to spend 80% of their time with designers face-to-face.
- Three out of four interior design firms consistently estimate that they will be somewhere on the remote work spectrum moving forward.
- If you take your time to understand the customer journey before, during and after the pandemic, you can get insights on what to leverage and create an experience you (interior product companies and interior designers) both benefit from.
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here (link is: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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