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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes
Thursday Jan 26, 2023
Thursday Jan 26, 2023
Understanding the design needs from a multifamily perspective is an important part of the design and construction process. It can help you determine the best way to position branding for certain demographics, identify the performance criteria for different building types and develop strategies for meeting future market demands.
Join this conversation with Genna Weiner, a Director of Interior Design and Founder of the Black and Gold New York clothing line, as we explore some common design mistakes and how to avoid them. Genna shares her multifamily design process and provides some insight into what multifamily developers are considering in the “new normal.” We also learn more about Genna’s entrepreneurial endeavors.
Let’s jump in!
Key Highlights from the Episode:
[00:01] Episode intro and a quick bio of the guest; Genna Weiner
[02:13] What inspired Genna to pursue a career in architecture and interior design
[03:54] Genna’s favorite projects she has worked on and why
[05:44] Her design process in the multifamily space
[08:23] How Genna is informed about the demographics of the building
[10:01] When to start specifying interior products
[11:08] Genna’s secret of keeping track of every detail
[13:27] Interior design trends and other contemporary issues that Genna has come across
[15:38] How Genna builds healthy networks with industry reps
[17:26] Genna’s other entrepreneurial endeavors and how they came about
[20:56] What she now offers through consulting
Notable Quotes
- Whatever you are passionate about sticks with you.
- There’s a piece of business for everyone to succeed.
- What a design company will do when things go south is what matters, rather than what it will do when things are good.
- Networking is everything in interior design.
Connect with Genna Weiner
LinkedIn: https://www.linkedin.com/in/genna-weiner-ncidq-iida-203380b0/
Instagram: https://www.instagram.com/_gennaweiner/
Instagram 2: https://www.instagram.com/blackandgoldnewyork/
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here (link is: https://training.thriveindesign.co/)
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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