S3, E6: How To Run a Successful Social Selling Campaign on Instagram

As we discussed in the last episode, social selling is an invaluable tool for A&D sales reps looking to increase their reach and engagement on social media. By leveraging the power of various social platforms, such as Instagram and LinkedIn, you can create a coordinated campaign to deepen relationships with designers, land more specifications, and, ultimately, increase your sales. 

But, how can an interior product company really leverage social selling? Is it a waste of time? Or can it truly lead to increased brand awareness and revenue? With any new sales strategy, it’s important to do your research, test the concept, and track the data to understand next steps. Recently, Nicole, CEO of Thrive In Design, has been doing some testing of her own in hopes to drive sales at a major quartz manufacturer.

Join this conversation with your host, Nicole, as she breaks down an example of a 12 days of Christmas social selling campaign. She shares how she was able to set her objectives, get people to follow her, engage with them, deliver value and finally end with an ask, which led to greater engagement, long-lasting relationships, and a six-figure sale.

 

Ready to jump in?

 

Key Highlights from the Episode:

[00:01] Episode intro and what’s in for you today

[01:12] How to select the best social media platform to focus on 

[03:23] Recap: Social selling steps from the last episode

[04:26] How Nicole did a successful 12 days social selling campaign 

[04:35] Step1: Set your objective 

[07:10] Step 2: Get people to follow you 

[09:30] Step 3: Engage with them 

[11:28] Step 4: Inform 

[13:01] Step 5: Ask

[14:16] Nicole’s outcome from the social selling campaign 

[16:27] Quick recap 

[17:02] Episode wrap-up and calls to action

Notable Quotes: 

• Focus on the platform that is working best for you, where your clients are hanging out and spending most of their time.
• Be strategic with your social selling and aim for specific outcomes for the effort you are putting in.
• Social selling campaigns help you engage with people, build lasting relationships and spark sales.
• Social selling campaigns work, and the sky is the limit.  

 

Resources Mentioned:

1. Hootsuite: https://www.hootsuite.com/
2. Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer by Jamie Shanks: https://amzn.to/3Ho6pAQ

Learn more about Thrive In Design: 

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

 

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

 

 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.