S3, E7: Integrating Digital Experiences with Designers (And it’s not Zoom)

If you haven’t listened to the last few episodes, we’ve been talking about all things social selling and how you can leverage it as an interior product company. We also discussed specific social selling campaigns that led to a few successes. Today’s episode is about digital experiences and the touch points to focus on to keep designers engaged on their journey with your brand. We discuss everything from coming to the trade show booth, touching the fabric, leaving with the fabric, and going on their merry way. 

One of the major concerns regarding social selling is designers rejecting digital experiences or their initial thoughts of digital experiences: ZOOM MEETINGS. So, if designers are “zoomed out,” is there any other strategy that you can use? Recently, Nicole, CEO of Thrive In Design, talked with a few designers who had these sentiments and came up with strategies to help you with social selling, digital-physical experiences, and engaging people in a unique and innovative way. 

Join this conversation with your host, Nicole, as she shares three things you should focus on to integrate digital experiences with your designers to level up your social selling, social engagements, and customer journey in a 360 perspective. Learn how to leverage the tools out there and those yet to exist to stand out and engage designers before they come to your trading show booth, while they are there, and even after.

 

Ready to jump in?

 

Key Highlights from the Episode:

[00:01] Episode intro and what’s in for you today

[01:15] Social selling and a recap of what we discussed in episodes 5&6 

[01:50] The Ultimate Guide to A&D sales, 90 days planner 

[04:12] 3 things to focus on to integrate digital experiences with designers 

[05:21] Messaging

[10:39] Digital tools 

[17:16] Reimagining in-real-life experiences 

[21:30] Quick recap 

[22:29] Episode wrap-up and calls to action

Notable Quotes: 

• “Messaging provides the words that help customers and prospects understand a firm's value (why it's useful) and values (what it believes in).” LEE FREDERIKSEN, PH.D. (blog: Hinge Marketing)
• Get clear on your messaging and how you are delivering it through different touch points with designers. 
• Whether you're doing social selling or any other sales strategies, if the messaging is not clear, it will not be effective. 
• Go against the grain and just do something different: Think outside the box, test out a new idea, see how it aligns with designers, then tweak and go from there. 
• In real life experiences are here to stay, but it is time to shake things a bit; it is time to innovate in a way that stands out.

Resources Mentioned:

1. Hootsuite: https://www.hootsuite.com/
2. Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer by Jamie Shanks: https://amzn.to/3Ho6pAQ

Learn more about Thrive In Design: 

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

 

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

 

 Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.