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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes

Thursday Jul 06, 2023
S4, E1: Embracing AI in Interior Design: Overcoming Fear and Harnessing Potential
Thursday Jul 06, 2023
Thursday Jul 06, 2023
AI has found its way into interior design, revolutionizing the way designers visualize and present their ideas. Despite the fears, it’s becoming clear through experiences that AI is not a threat, but rather a tool that can augment your skills and creativity in many areas of the interior design industry. Integrating AI in interior design and design sales can increase productivity, improve accuracy, and enhance client engagement. However, you have to overcome your fears and reservations to leverage AI’s potential. We believe that it can be a supplemental tool to make your work easier and increase your speed as a professional in the industry. By embracing AI and staying abreast of its advancements, you can harness its capabilities to create stunning and innovative spaces as a designer and amazing experiences as a manufacturer to make the specification process easier and more enjoyable.
In this episode, Nicole shed light on AI's positive impact on interior design. Through her experience and conversations with designers and interior product manufacturers, she has witnessed AI making its way into interior design platforms, product designs, and sales processes. By sharing these insights, Nicole aims to help you become more confident in embracing and integrating AI into your daily processes.
Ready to tune in?
Key Highlights from the Episode:
[00:01] Episode intro and a bit about Thrive In Design
[03:24] Season 4 focus theme, Artificial intelligence (AI) and sustainability
[06:16] The definition of AI
[09:46] Using Chat GPT/AI in interior design and Nicole’s experience
[14:03] Thinking about AI integration in three different ways: now, near, and far
[16:35] How AI is coming up in interior design platforms
[19:07] The fear of AI and why it’s not here to take your place
[21:10] Episode wrap-up and calls to action
Notable Quotes:
- AI is basically taking technology and making your life a little bit easier.
- Always think of AI as how you can incorporate it into existing processes to speed up your work.
- AI is not taking anybody’s place, especially in interior design, because our minds are creative, and we were made for this.
- Don’t fear being obsolete; instead, just embrace AI, learn about it, and incorporate it into your system.
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

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