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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes
Thursday Jul 20, 2023
Thursday Jul 20, 2023
In today's digital age, using AI is a game-changer for designers. AI tools like Chat GPT and Google’s BARD can help you develop amazing design ideas. These tools combine human imagination with AI's smarts to create groundbreaking inspiration. Whether new to design or a pro, AI lets you push the boundaries of creativity. Join this conversation with JinJa Birkenbeuel and learn how to unlock your imagination with the endless possibilities of AI.
JinJa Birkenbeuel is a highly accomplished serial entrepreneur and visionary leader, currently serving as CEO of Birk Creative. With over 20 years of experience, she is recognized as an award-winning strategist, technologist, and creative executive. JinJa's expertise extends to enterprise brand strategy, creative development, visual identity systems, and the implementation of customer and talent acquisition strategies through social and digital media.
Featured in Fast Company Magazine and Forbes Magazine, she is a trusted thought leader who has played a pivotal role as a collaborating architect of the renowned Google Digital Coaches program, acquired by Grow With Google. JinJa's unwavering commitment to excellence drives innovation and empowers organizations to thrive in today's competitive business landscape.
Ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and a quick bio of today’s guest: JinJa Birkenbeuel
[02:28] What inspired JinJa to start Birk Creative
[06:18] The types of companies JinJa’s agency helps
[09:12] Why JinJa is AI obsessed
[14:00] Common challenges with the AI
[17:22] Contrast between Google’s BARD and Chat GPT
[23:06] JinJa’s design process and the integration of AI platforms
[28:38] JinJa’s predictions on the future of AI
[32:44] The best ways to reach out and connect with JinJa Birkenbeuel
[33:32] Episode wrap-up and calls to action
Notable Quotes:
- Social media tools are mostly for consumption. We rarely use them for creation. AI tools are available for creation.
- Chat GGT and Bard do not use the same language model. You will get two different answers for the same thing you ask of both tools.
- Chat GPT came into operation using a long-time Google invention.
- AI pushes people to unleash their creative strategic thinking processes to solve problems. Critical thinking leads to creation, and if you can create, you can survive
Let’s Connect:
JinJa Birkenbeuel
Website: https://www.birkcreative.com
Instagram: https://www.instagram.com/birkcreative/
LinkedIn: https://www.linkedin.com/in/birkcreative/
Linktr.ee: https://linktr.ee/birkcreative
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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