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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes

Thursday Aug 10, 2023
Thursday Aug 10, 2023
Biophilic design brings numerous benefits to both individuals and the environment. Connection with nature can profoundly impact our overall well-being. By incorporating living walls into interior spaces, we can seamlessly bring the beauty and vitality of the natural world indoors. These living walls not only serve as aesthetically pleasing design elements but also contribute to air purification, sound absorption, and environmental enhancement and foster a sense of tranquility and relaxation, effectively reducing stress levels and improving psychological health. In this episode, Lily Turner delves deeper into the world of biophilic designs and explores the installation and benefits of green walls. She shares valuable insights on how to ensure you choose the appropriate green wall system that seamlessly integrates with every aspect of your project for the long term.
Lily is a biophilic designer and living wall specialist. She currently serves as a Director of Green Walls at Urbanstrong, an award-winning Green building firm based in Brooklyn, NY. Urbanstrong has a mission to integrate nature into cities in a way that efficiently promotes profitability, health, sustainability, and beauty. The Urbanstrong team has installed hundreds of thousands of square feet of green wall projects throughout the greater northeast over the past decade. Their projects have included iconic landmarks, schools, offices, restaurants and condos. Today, Lily works closely with architects, designers and contractors to best offer a technology suited to their budget, design parameters and skills.
Read to tune in?
Key Highlights from the Episode:
[00:01] Episode intro and a quick bio of today’s guest: Lily Turner
[01:44] Lily's career journey and what inspired her passion for biophilic design
[04:26] Lily's process bringing the outside into the built environment
[06:50] Urbanstrong and their mission
[07:06] How Urbanstrong promotes profitability, health, sustainability and beauty
[10:10] How companies can bring biophilic design into their workplace
[11:40] How Lily's biophilic design conversation with a developer differs from a designer
[13:28] Things specifiers need to consider within green wall systems
[16:09] When to reach out in your design process to ensure you have the right system
[17:36] The installation process and maintenance of living walls
[19:52] How to reach out and learn more about Urbanstrong
[21:07] Episode wrap-up and calls to action
Notable Quotes:
- Whether you want green infrastructure or design for aesthetics, air purification, or just to absorb sound, green wall systems can be very beneficial.
- Biophilic interiors are where we are moving; it’s progressive, and it’s needed; it’s not an amenity, but a necessity.
- Your green, living wall will likely outlive you.
Let’s Connect:
Lily Turner
Website: https://urbanstrong.com/
LinkedIn: https://www.linkedin.com/in/lily-turner-29aa9871/
Instagram:https://www.instagram.com/urbanstrongnyc/?hl=en
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

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