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If you are a leader in architectural and design sales aiming to innovate in the future of the interior design industry, then the Thrive In Design Podcast is for you! Join your host, Nicole Lashae Ben, a Design Strategist and Innovation Enthusiast, as she shares her expertise and interviews industry experts. Gain valuable insights on dominating the market by adapting to shifting demands and creating engaging digital experiences for designers. Each week, Nicole delivers inspirational content designed to help you exceed revenue goals for your interior product company while making a lasting impact on the built environment.
Episodes
Thursday Aug 17, 2023
Thursday Aug 17, 2023
Nicole started Thrive In Design to help interior product companies take a deep dive into their customer’s journey and reimagine an experience that doesn't solely depend on in-person interactions. For the last 10 years, she has helped interior product companies, including Koroseal, Lamin-Art, and USAI Lighting, collectively gain millions of dollars in sales.
Nicole started as an Architectural Sales Representative in the New York City design market. When tasked with a sales goal each year, she always started positioning products the traditional way... making contact with design firms, presenting products, landing a spec, and following the spec until the sale was processed.
Join this conversation and learn more about her journey, how she has progressed and how she can take your interior product company to the next level. Get reintroduced to A.C.E The Journey, her proprietary research method, and the four ways you can work with Thrive In Design.
Ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and what’s in for you today
[01:15] Something disturbing that has happened in Nicole’s company
[04:27] The mission of Thrive In Design
[06:15] Our clientele
[08:21] How Thrive In Design can best serve you
[08:45] A.C.E The Journey - Our Proprietary Method
[10:17] Our four core service offerings
[10:35] Customer journey audit and strategic planning
[13:27] Leveraging social selling in interior design
[17:50] Speaking engagement opportunities
[19:01] Quick recap
Notable Quotes:
- Obstacles have hidden opportunities.
- Understand your customer’s pain points and devise ways to address them.
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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