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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes
Thursday Jan 11, 2024
Thursday Jan 11, 2024
Welcome to Season 5 of Thrive in Design! As we celebrate this milestone, we delve into some of the hot topics covered in Season 4. AI and sustainability were our main focus in 2023 within the interior design sphere, and their significance will only grow in 2024.
Interior designers often express concerns about AI replacing their creativity and altering various roles in the industry. However, from our previous conversations and this season's discussions, you'll come to realize that AI is not something to fear but rather something you can embrace, regardless of your role in the industry.
In the realm of sustainability, we will explore how it integrates into your process of enhancing brand awareness and revenue for your interior product company.
Additionally, we'll discuss key considerations for 2024 and beyond. To add an engaging element, we'll incorporate storytelling into the mix, demonstrating its relevance to the success of your interior design business concerning both AI and sustainability.
Are you ready to jump in?
Key Highlights from the Episode:
[00:01] Episode intro and what’s in for you today
[02:22] How Thrive in Design started
[02:59] How it started in 2019 as Nicole Lashae Consulting LLC
[04:24] Setting out to reach the market
[05:12] Leaving the interior design and the first virtual summit
[08:48] The Covid-19 ‘aha’ moment & opportunities that rebirthed the love for interior design
[12:57] Prevalent challenges in the interior design that Nicole leveraged on
[14:08] How generational gaps affect the design process and specifications
[15:49] 2021 rebranding into Thrive in Design and what the focus has been
[17:10] What to expect in season 5
[19:47] Episode wrap-up and calls to action
Notable Quotes:
- Interior product companies struggle to get their team up to speed by leveraging social media, social selling, online sales funnels, and creating a consistent message across platforms.
- Many interior designers are scared of AI replacing them, especially as A&D Sales reps.
- Storytelling is an amazing pillar of the branding and marketing of your interior product company.
Resources Mentioned:
- ThinkLab Reports: https://info.thinklab.design/reports
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
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