S5, E9: 4 Signs Interior Product Companies Need Help with Brand Storytelling

When an interior product brand works with Thrive In Design, they often come with the same question: "How can I make my brand story cohesive across platforms and have an online and offline strategy?" It's important to emphasize the significance of having a consistent brand story across various platforms. Companies need to understand that their brand expansion is directly correlated to telling a consistent story and the experience a designer has with their interior product brand.

Consistency in branding creates trust and recognition among customers. When consumers encounter a brand message that is consistent across different platforms, it reinforces the brand's identity and values. This consistency builds credibility and loyalty, ultimately leading to increased sales and brand growth.

Thrive In Design specializes in helping companies develop and maintain a cohesive brand story that resonates with their target audience. By crafting a unified brand narrative and implementing effective online and offline strategies, companies can enhance their market presence and drive success in the competitive interior product industry. 

 

Here are some scenarios that indicate your company might be a good fit for Thrive In Design's services:

 

• Scenario 1: Established interior product companies that previously focused on custom products and are adding a collection to their line. 
• Scenario 2: Companies with strong leadership and skills but who need someone with a business-oriented mindset. This includes understanding different U.S. markets, identifying the best market focus, and developing effective strategies for each.
• Scenario 3: Established interior product companies from other countries seeking to expand into the U.S. market.
• Scenario 4: Companies relying on outdated sales methods.

 

In this episode, Nicole discusses these scenarios and explains why now is the time to focus on storytelling (and hire Thrive In Design). She discusses how to leverage both online and offline strategies effectively. 

 

Let's jump in!

 

Key Highlights from the Episode:

[00:01] Episode intro and a bit about our previous discussions of the season

[02:26] Notable 2023 milestones to finding the right niche at Thrive In Design 

[03:20] Scenarios of interior product companies that work with Thrive In Design

[03:38] Companies that are pivoting from custom products to collections 

[04:52] Companies in need of someone with a business and strategic mindset

[06:10] International companies with a desire for US expansion

[07:07] Companies with an old-school way of selling

[09:02] Why you must understand Thrive In Design’s beliefs before working with the team

[10:09] What to consider before launching a successful interior product company in the US

[14:33] A quick story of case study 

[18:00] Why your marketing strategy should not be theoretical, but from research

[21:10] The bottom line of expected ROI

[23:06] Episode wrap-up and calls to action

Notable Quotes: 

• Research is the cornerstone of all your work as an interior designer. 
• Your marketing strategy for an interior product company should not be theoretical but should come from your research. 
• Your ROI in business is linked to your sales strategies.

Learn more about Thrive In Design: 

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

 

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

 

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.