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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes

Thursday Aug 22, 2024
Thursday Aug 22, 2024
Establishing yourself as an artist and making a living from your work requires more than just talent. It involves setting clear goals, perfecting your craft, getting your work out there, and consistently producing high-quality designs. As an artist, understanding the possibilities in your niche is the key to making connections, closing deals, and opening doors to new opportunities and collaborations. Dedication to mastery and staying current with industry trends is essential for growth and relevance. Ultimately, the journey to becoming a successful artist is one of perseverance and passion, where continuous learning and adaptation pave the way for sustainable success.
In this episode, Norman Wyatt Jr. shares his journey from early artistic inspirations and pivotal career moments to his latest ventures, offering valuable tips for artists and designers. With over two decades in the home decor industry, Norman, an artist and designer from Virginia, draws inspiration from the natural beauty of his surroundings. His diverse portfolio includes misty coastal scenes and abstract earthy landscapes. In 2017, he launched his own brand, Norman Wyatt Home, and recently partnered with Stylecraft to launch a complete lifestyle collection featuring wall decor, lamps, furniture, mirrors, pillows, and accessories.
Ready to tune in?
Key Highlights from the Episode:
[00:01] Intro and a bit about our guest, Norman Wyatt Jr.
[02:30] Norman’s journey and what inspired him to become an artist
[04:32] How to turn art into a business and a source of income
[08:26] The difference between a licensing and a publishing deal
[13:00] Norman's lifestyle collection and how he brought life to his sketches
[17:39] The challenges Norman faced in launching his lifestyle collection
[20:21] Norman's goals and target audience for his lifestyle brand
[23:45] What next for Norman Wyatt Home Decor
[28:41] One recommendation from Norman for artists and designers
[34:16] How to reach out and connect with Norman
[37:23] Wrap-up and end of the show
Notable Quotes:
- Success starts with faith and believing it’s possible.
- Never stop creating; keep creating to add more products to your collection.
- Whatever you can see in your mind, you can bring it to life.
- Once you understand the possibilities, then it’s a matter of making the connections and the deals happen.
- Once you perfect your art, you have to show it; if no one can see it, no one knows what you offer.
- Visualize and dream of where you want things to go and what you believe is possible.
Let’s Connect:
Norman Wyatt Jr.
Website: https://normanwyatthome.com/
Instagram: https://www.instagram.com/normanwyattjrartist/
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

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