7.1K
Downloads
77
Episodes
Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes
Thursday Feb 06, 2025
Thursday Feb 06, 2025
In today’s fast-paced, post-pandemic world, the old business playbook simply doesn’t cut it anymore. Face-to-face meetings are rare, inboxes are overflowing, and traditional sales tactics like cold calls, showroom visits, and product catalogs are losing their impact. So, how can you stand out and stay top-of-mind with your audience?
In this solo episode, your host, Nicole Lashae Ben, dives into the essential strategies you need to thrive in a digital-first, time-limited world. Nicole shares actionable insights on how to innovate your approach, build trust within key online communities, and create value-driven experiences that resonate with your audience. Whether you're in interior design, manufacturing, or any other industry navigating today's challenges, this episode is packed with practical advice to help you pivot and stay ahead.
Don't miss out—learn how to adapt, connect, and position yourself as an industry leader in an ever-changing landscape. Tune in now!
Key Highlights from the Episode:
[00:01] Episode intro and what in for you in today’s show
[03:31] Five ways to stay relevant and innovative in the ‘post-pandemic society’
[05:53] Partnership with non-competing brands that complement your company
[07:56] Creating engaging digital experience on social media
[10:54] Develop a simple subscription program
[13:49] Leveraging social media to build a personal brand
[17:15] Developing an insider newsletter through email campaigns
[20:53] A quick recap on how to stay relevant in this limited-time era
[16:22] Wrap-up and end of the show
Notable Quotes:
- No matter the type of engagement you’re doing, offer value to your customer in a way that helps them in their project.
- Don't create sample boxes and randomly send them to people every time you come up with a product line. They hate that.
- Social selling is on the rise; leverage social media to build a personal brand.
- Outside of sharing value-driven information about the company you rep, it's very important to build your personal brand.
- We're in a human-centered industry in the interior design world, so why not humanize the content you are creating online?
Let’s Connect:
>> Download the PDF of 5 AI Tools for A&D Reps:
Website: ai.thriveindesign.co
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog
No comments yet. Be the first to say something!