S7, E5: Evolve or Fade: Nicole Lashae Ben's 2025 Strategies for A&D Reps to Stay Relevant in a Digital-First World

In today’s fast-paced, post-pandemic world, the old business playbook simply doesn’t cut it anymore. Face-to-face meetings are rare, inboxes are overflowing, and traditional sales tactics like cold calls, showroom visits, and product catalogs are losing their impact. So, how can you stand out and stay top-of-mind with your audience?

In this solo episode, your host, Nicole Lashae Ben, dives into the essential strategies you need to thrive in a digital-first, time-limited world. Nicole shares actionable insights on how to innovate your approach, build trust within key online communities, and create value-driven experiences that resonate with your audience. Whether you're in interior design, manufacturing, or any other industry navigating today's challenges, this episode is packed with practical advice to help you pivot and stay ahead.

Don't miss out—learn how to adapt, connect, and position yourself as an industry leader in an ever-changing landscape. Tune in now!

 

Key Highlights from the Episode:

[00:01] Episode intro and what in for you in today’s show

[03:31] Five ways to stay relevant and innovative in the ‘post-pandemic society’ 

[05:53] Partnership with non-competing brands that complement your company   

[07:56] Creating engaging digital experience on social media 

[10:54] Develop a simple subscription program

[13:49] Leveraging social media to build a personal brand  

[17:15] Developing an insider newsletter through email campaigns 

[20:53] A quick recap on how to stay relevant in this limited-time era

[16:22] Wrap-up and end of the show

Notable Quotes: 

• No matter the type of engagement you’re doing, offer value to your customer in a way that helps them in their project.
• Don't create sample boxes and randomly send them to people every time you come up with a product line. They hate that.
• Social selling is on the rise; leverage social media to build a personal brand.
• Outside of sharing value-driven information about the company you rep, it's very important to build your personal brand.
• We're in a human-centered industry in the interior design world, so why not humanize the content you are creating online?

Let’s Connect:

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Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

 

Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog