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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes
Thursday Mar 06, 2025
Thursday Mar 06, 2025
Imagine stepping into a room filled with interior designers and buyers, only to be met with blank stares because they don’t quite understand what you’re offering. Even the most innovative interior product can struggle if its value isn’t communicated effectively. Selling interior products isn’t just about listing materials and specifications—it’s about crafting a compelling story that resonates with your ideal audience.
In this solo episode, your host, Nicole Lashae Ben, shares three powerful strategies to help you clearly communicate the value of your interior product line. You’ll learn how to refine your messaging, choose the right sales approach, and leverage strategic launches to turn interest into action. Whether you're struggling to articulate your unique value, position your product effectively in the market, or convert leads into sales, these techniques will equip you with the tools to boost engagement and drive growth.
Tune in now to transform the way you present your interior product and elevate your sales strategy!
Key Highlights from the Episode:
[00:01] Intro & exciting updates happening at Thrive In Design
[04:45] Three ways to work with Nicole and her team in 2025
[09:29] Case study: Two companies that inspired this episode
[13:03] Three strategies for explaining your product offering
[14:13] Strategy 1: Honing & auditing your product
[19:02] Strategy 2: Choosing between manufacturing & licensing agreements
[23:39] Strategy 3: Launching your product & building your sales force
[27:53] Practical example of how to execute a strategic A+ product launch
[29:04] A quick recap on how to amplify your sales
[31:19] Wrap-up and end of the show
Notable Quotes:
- The main driving force—and likely will be for at least the next decade—is your sales team.
- Our industry heavily relies on relationship building, with salespeople serving as the face of the brands they represent.
- Your sales force is out there paving the way for your brand—it's up to you to ensure they are equipped for success.
Let’s Connect:
Learn more about Thrive In Design:
Website: https://www.thriveindesign.co/
Instagram: https://www.instagram.com/thriveindesign/
Facebook: https://web.facebook.com/thriveindesign/
LinkedIn: https://www.linkedin.com/company/thriveindesign/
Register for the next Thrive In Design live training here: https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.
Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog
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