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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes

Thursday Mar 20, 2025
S7, E11: How To Bridge Design and Procurement: Insights from Fohlio CEO Huibin Yu
Thursday Mar 20, 2025
Thursday Mar 20, 2025
Your creativity is the spark that transforms ideas into inspiring spaces, breathtaking visuals, and unforgettable experiences. But what happens when that spark meets the hurdles of procurement—delayed timelines, endless paperwork, and brand inconsistencies? Bridging the gap between design and procurement isn’t just about fixing processes; it’s about amplifying your brilliance. By aligning your artistic vision with efficient, technology-driven workflows, you can focus on what you do best: designing. In this episode with Huibin Yu, we discuss how design and procurement teams can collaborate more effectively, the importance of simplifying the specification process, and ensuring brand compliance in large-scale projects. Huibin also shares practical strategies and insights that design firms should focus on right now to deliver more value to their clients.
Huibin Yu is the founder and CEO of Fohlio Inc. Fohlio is revolutionizing the way organizations manage product data, procurement, brand standards, and inventory. Since its founding in 2016, Fohlio has become an invaluable asset for multi-location organizations like restaurants, hotels, schools, and banks, helping them maintain brand consistency and efficiency across the board. Prior to Fohlio, Huibin launched Home Inspirer, an e-commerce platform for home furnishing, and has had an impressive career in finance, holding leadership positions at prestigious institutions like J.P Morgan, Calient, and Goldman Sachs during critical periods.
Tune in for an insightful conversation with a true leader in both the finance and design world.
Key Highlights from the Episode:
[00:01] Intro and a bit about our guest, Huibin Yu
[02:44] About Fohlio and what inspired Huibin into the space
[05:09] How Fohlio bridges the gap between design and procurement
[08:06] 3 pain points Fohlio is solving and how they are creating solutions
[11:43] The web clipper tool and how it simplifies the specification process
[14:19] Web clipping vs. copy-paste: Which is more efficient?
[17:22] How to maintain brand compliance in complex projects
[20:03] Common mistakes to avoid in procurement and specification [22:25] How to keep your information updated and integrated with Fohlio
[24:02] Trends and Fohlio’s role in shaping the future of design and procurement
[26:27] How to start leveraging technology to improve your processes
[29:18] How to reach out and connect with Huibin
Notable Quotes:
- "Make the budget as granular as possible for the design team so that they know how much they can spend.”
- “Think longterm about your business.”
- “Financial visibility is important in every business. You have to know where the money is coming from and going so that you can manage all aspects.
Connect with Huibin Yu:
- Website: https://www.fohlio.com/
- LinkedIn: https://www.linkedin.com/company/fohlio/
Learn more about Thrive In Design:
- Website: thriveindesign.co
- Instagram: @thriveindesign
- Facebook: Thrive In Design
- LinkedIn: Thrive In Design
Register for the next Thrive In Design live training here:
https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales" here:
https://www.thriveindesign.co/brand-reps
Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

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