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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes
Thursday Jul 07, 2022
Thursday Jul 07, 2022
In this kick-off of season two of the Thrive In Design podcast, Nicole Lashae Ben, CEO of Thrive In Design, dives into the reasons why your marketing budget isn't leading to specifications. So often, interior product companies think about increasing their marketing budgets to lead to more brand awareness. But, what happens when you have more eyes on your brand without a proper system in place to convert awareness to sales?
In this episode, Nicole will share:
- An overview of the Thrive In Design proprietary method for interior product manufacturers
- The top strategies that interior product companies should consider when spending their marketing budget
- Building a sales funnel that leads to ROI
Learn more about Thrive In Design:
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
>>> Register for the next Thrive In Design live training here.
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