Thrive In Design

S6, E6: Building a Thriving Art-Centered Interior Product Brand with Norman Wyatt Jr.

Establishing yourself as an artist and making a living from your work requires more than just talent. It involves setting clear goals, perfecting your craft, getting your work out there, and consistently producing high-quality designs. As an artist, understanding the possibilities in your niche is the key to making connections, closing deals, and opening doors to new opportunities and collaborations. Dedication to mastery and staying current with industry trends is essential for growth and relevance. Ultimately, the journey to becoming a successful artist is one of perseverance and passion, where continuous learning and adaptation pave the way for sustainable success.

In this episode, Norman Wyatt Jr. shares his journey from early artistic inspirations and pivotal career moments to his latest ventures, offering valuable tips for artists and designers. With over two decades in the home decor industry, Norman, an artist and designer from Virginia, draws inspiration from the natural beauty of his surroundings. His diverse portfolio includes misty coastal scenes and abstract earthy landscapes. In 2017, he launched his own brand, Norman Wyatt Home, and recently partnered with Stylecraft to launch a complete lifestyle collection featuring wall decor, lamps, furniture, mirrors, pillows, and accessories. 

Ready to tune in?

Key Highlights from the Episode:

[00:01] Intro and a bit about our guest, Norman Wyatt Jr.

[02:30] Norman’s journey and what inspired him to become an artist

[04:32] How to turn art into a business and a source of income  

[08:26] The difference between a licensing and a publishing deal

[13:00] Norman's lifestyle collection and how he brought life to his sketches 

[17:39] The challenges Norman faced in launching his lifestyle collection

[20:21] Norman's goals and target audience for his lifestyle brand  

[23:45] What next for Norman Wyatt Home Decor 

[28:41] One recommendation from Norman for artists and designers 

[34:16] How to reach out and connect with Norman  

[37:23] Wrap-up and end of the show

 

Notable Quotes: 

• Success starts with faith and believing it’s possible.
• Never stop creating; keep creating to add more products to your collection.
• Whatever you can see in your mind, you can bring it to life.
• Once you understand the possibilities, then it’s a matter of making the connections and the deals happen.
• Once you perfect your art, you have to show it; if no one can see it, no one knows what you offer. 
• Visualize and dream of where you want things to go and what you believe is possible.

 

Let’s Connect:

Norman Wyatt Jr.  

Website: https://normanwyatthome.com/

Instagram: https://www.instagram.com/normanwyattjrartist/

 

Learn more about Thrive In Design: 

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

 

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

 

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

S6, E5: How to Use Guerilla Marketing to Maximize Your Product Launch with Nicole Lashae Ben

Maximizing a product launch with guerrilla marketing in the interior product design industry involves leveraging creative, innovative, and low-cost strategies to generate buzz and engage potential customers. By employing unconventional methods such as street marketing, ambient marketing, experiential marketing, viral marketing, and stealth marketing, you can capture the attention of your target audience and create memorable experiences. These tactics not only draw interest but also amplify the impact of your campaign. The key is to think outside the box, being creative, innovative, and resourceful, to ensure that your marketing efforts resonate with your audience and leave a lasting impression, all without requiring a large budget.

In this episode, Nicole dives into the world of guerrilla marketing, exploring how these techniques can be applied specifically to interior product design. She shares practical tips and strategies, and breaks down a compelling case study of an ingenious guerrilla marketing campaign she witnessed at NeoCon. This case study highlights the power of innovative marketing tactics and demonstrates how you can adapt these approaches to make your product launch stand out.

Whether you're an interior designer, product manufacturer, or marketing enthusiast, this episode offers valuable insights into making the most of your marketing budget and creating a lasting impact in the minds of your audience. Ready to tune in and transform your product launch with guerrilla marketing?

 

Key Highlights from the Episode:

[00:01] Intro and what in for you in today’s show

[05:03] What guerilla marketing is and how it works

[05:43] Four (4) key characteristics of guerilla marketing 

[08:21] The benefits of guerilla marketing 

[09:03] Advantages of guerilla marketing over traditional marketing  

[11:34] Five (5) types of guerilla marketing 

[12:24] What Momentum did for an epic guerilla marketing at NeoCon

[27:07] Guerilla marketing ideas to implement in your brand

[29:48] Wrap-up and end of the show

 

Notable Quotes: 

• You must be creative and innovative when thinking of guerilla marketing.
• Guerilla marketing has a high impact on memorability
• Guerilla marketing is budget-friendly, especially for small businesses 
• If you don’t know who your target audience is, it’s going to be hard to set measurable goals. 

 

Let’s Connect:

Learn more about Thrive In Design: 

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

 

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

 

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

S6, E4: Revolutionizing Floor Covering with Innovation and Sustainability with Reade Palmer

When it comes to floor covering, innovation and quality are paramount. As the demand for aesthetically pleasing, sustainable, and durable flooring solutions grows, designers must stay ahead by understanding market trends and customer preferences. Embracing new materials and technologies, such as eco-friendly and recycled products, can set products apart in this competitive field. Building strong client relationships and maintaining a commitment to excellence and customer service are also essential for long-term success. By continuously evolving and adapting to the ever-changing landscape of interior design, you can establish yourself as a leader in the industry.

In this episode, Reade Palmer shares his journey in the flooring industry, highlighting the importance of innovation and quality in floor covering and how understanding market trends and customer preferences has been crucial to his success. Reade Palmer is the founder and CEO of Hero Flooring. Reade began his career in the contract covering industry 24 years ago, gaining extensive experience across major markets, including Philadelphia, Washington DC, Miami, Los Angeles, and Las Vegas. In 2008, he founded Sustainable Services, a successful independent rep group in Florida.

Building on this success, Reade launched Hero Flooring in 2015. Hero Flooring has quickly become a national brand known for its high-performance floor covering. The company is dedicated to providing innovative, sustainable, and durable flooring solutions for both residential and commercial spaces. With a focus on quality and performance, Hero Flooring products are designed to withstand heavy use while maintaining their aesthetic appeal. Under Reade's leadership, Hero Flooring has established itself as a trusted name in the industry, known for its commitment to excellence and customer service.

Ready to tune in?

Key Highlights from the Episode:

[00:01] Intro and a bit about our guest, Reade Palmer 

[02:02] What drew Reade to interior products and how his journey has evolved 

[03:36] Reade notions of what floor covering was prior to getting into it

[07:01] How Reade's diverse market experience shaped his product development 

[09:35] What inspired Reade's entrepreneurial journey 

[13:05] What Hero Flooring is all about and its innovative products  

[16:49] The Nike Grind partnership and its flooring differentiating factors 

[18:58] Using products that have recycled tires Vs. Nike Grind

[21:07] Reade’s selling model and how it has benefited Hero Flooring

[24:50] Reade’s innovation aimed to get designers excited about his brand

[28:38] What next in the Hero Flooring product development pipeline

[30:26] Reade’s advice to aspiring entrepreneurs in the flooring industry

[31:24] Wrap-up and end of the show

 

Notable Quotes: 

• We will always walk on a floor as long as we’re alive.
• Each market is different, and you have to learn to navigate the politics and preferences of your market. 
• The most successful sales rep have a specific core that drives their business.
• Friends love working with friends; the most successful sales are with clients who become friends.
• If we can humanize the sales experience, it will be more enjoyable for both the designer and the user. 

 

Let’s Connect:

Reade Palmer 

Website: https://heroflooring.com/

LinkedIn: https://www.linkedin.com/in/reade-palmer-ba20559/

Learn more about Thrive In Design: 

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

 

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

 

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

 

S6, E3: Maximizing Your Impact with Effective Trade Show Sales Strategies with Lauren Henley McKinnon

Did you know that trade shows can be your next big breakthrough in the interior design industry? These events serve as dynamic platforms for designers to display their latest creations, innovations, and trends to a captivated audience of potential buyers, collaborators, and industry influencers. Trade shows provide an unparalleled opportunity for designers to network, gain inspiration, and stay updated with the latest industry developments. By attending these events, you can present your products in a tactile and visually engaging environment, which is crucial for making a lasting impression on potential clients and partners. Participating in trade shows can be a strategic move to boost visibility, attract new business, and build strong relationships.

In this episode, we discuss the importance of trade shows, how to make data-driven decisions at every touchpoint, and the secrets to success in luxury and commercial design with a special guest, Lauren Henley McKinnon. With over 20 years of experience in the architectural and interior design industry, Lauren has an impressive portfolio, having worked with industry giants like Williams Sonoma, Phillip Jeffries, Formica, and prominent commercial Steelcase dealerships. Her extensive experience spans countless luxury brands through showroom representation. As an expert in top sales performance, client services, and project management, Lauren is here to share invaluable insights on how to elevate and grow your brand.

Ready to tune in? 

 

Key Highlights from the Episode:

[00:01] Intro and a bit about our guest, Lauren Henley McKinnon

[02:20] Lauren's journey in interior design and transition to consulting  

[03:44] What sparked Lauren's interest in sales and interior design 

[11:06] About Henley McKinnon Consulting and what they offer

[15:18] Key essential steps for preparing for a trade show 

[22:25] Data-driven decisions for different tradeshow touchpoints

[26:15] Innovative strategies to help you stand out in trade shows

[33:26] The dos and don’t of trade show follow-up 

[37:04] Lauren's parting words on creativity and strategy 

[38:37] How to reach out and connect with Lauren

[38:59] Wrap-up and end of the show

 

Notable Quotes: 

• Marketing is not just about the benefits of the product but also about its transformations.
• People are very visual; they see before they hear anything.
• You can't just do canned marketing after a trade show; you need to personalize.
• If you don’t make a new call to action after serving your customers, your connection will die. 
• Personalized connections and follow-ups are the ones that keep the momentum of the project going. 
• Success is a blend of creativity and strategy.

 

Let’s Connect:

Lauren Henley McKinnon

Website: https://www.henleymckinnon.com/

LinkedIn: https://www.linkedin.com/in/lahenleymckinnon/

Learn more about Thrive In Design: 

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

 

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

 

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

 

S6, E2: Fad or Trend? Strategies for Successful Interior Product Development with Stacy Garcia

When starting a new interior product development process, knowing what colors and trends are happening is crucial. This ensures that the products and experiences you bring to market resonate with consumer preferences and generate maximum value. Staying up-to-date with current trends allows you to create designs that feel contemporary and relevant, meeting the aesthetic and functional demands of today's market. Colors play a significant role in influencing consumer emotions and decisions, making it essential to choose palettes that align with prevailing tastes and themes.

In this episode, Stacy Garcia shares tips on innovative forward-thinking, the difference between a fad and a trend in interior product development, and strategies for incorporating the latest trends and colors to enhance the appeal and marketability of your products, capture consumer interest, and drive sales.

Stacy is a successful serial entrepreneur and founder of LebaTex, a distinctive commercial textile supplier, and Stacy Garcia Design Studio, a product design and licensing firm. With her established brands—Stacy Garcia New York, Stacy Garcia Blue Label, Stay By Stacy Garcia, and Stacy Garcia Home—this internationally renowned designer has partnered with some of the world's leading manufacturers to create products that span from floor to ceiling for resorts, hotels, and homes all over the world. As a forecasting and design expert, Stacy serves as a chair holder of the Color Marketing Group, the International Association of Color Professionals. She was voted one of the 10 leading voices in the hospitality design industry and honored by ASID for design excellence. Her work has been featured in Interior Design, Boutique Design, Luxe, Architectural Digest, and Traditional Home.

Ready to tune in? 

Key Highlights from the Episode:

[00:01] Intro and a bit about our guest, Stacy Garcia 

[04:00] Stacey’s journey and what inspired her to get into interior design 

[08:01] How Stacey built and grew successful brands from ground up 

[11:58] What propelled Stacey to where she is today 

[13:31] The difference between selling and licensing your art collection 

[20:00] 2 lessons that has helped Stacey in her entrepreneurial journey

[22:12] Where Stacy draws inspiration and information for predicting trends 

[23:53] Economic drivers and how they impact consumer preference

[28:07] How Stacy sees the color evolving and impacting product development

[31:25] How to distinguish a fad Vs. trend 

[32:44] Tips on how to secure and maintain licensing deals 

[36:26] Stacy’s 3 years roadmap and what she has on the horizon

[38:51] Wrap-up and end of the show

 

Notable Quotes: 

• When you make that leap to go out on your own, you just need one paying client and you’re in business.
• The only time when business ceases to exist is when you decide to quit; you are the engine behind it.
• Don’t be fixated on the No, it has been blocked for a reason, keep going and the right yes will come.
• Every no gets you closer to your yes.
• The hardest balance is in the timing of collection development and making sure you are ahead enough.
• Knowing what trends are happening helps you bring products and experience to market that generate the most value to the consumer. 

 

Let’s Connect:

Resources Mentioned: 

Color Marketing Group: https://colormarketing.org/

 

Stacy Garcia 

Website: https://www.lebatex.com

LinkedIn: https://www.linkedin.com/in/stacygarcia

Learn more about Thrive In Design: 

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

 

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

 

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

S6, E1: 2024 Trade Show Trends: Creating Memorable Experiences for Designers with Nicole Lashae Ben

We are so excited to kick off Season 6 of this podcast! This is a solo episode led by Nicole Lashae Ben, the founder of Thrive In Design. She is sharing insights from her tradeshow explorations in 2024 so far.

Are you looking to stand out at your next trade show by creating an engaging and memorable experience for your audience? Every successful interior product brand understands the power of effective brand storytelling, collaborating with artists and designers, and establishing signature events both within and outside the trade show. Attracting and leaving a lasting impression on designers is not just about having a visually appealing booth; it's about creating a unique in-booth or exclusive out-of-conference experience. In addition, by integrating diverse artistic perspectives, you can create a dynamic and immersive experience that sets your brand apart and ensures your presence is unforgettable.

In this episode, we discuss the latest updates on Thrive In Design, what to expect in Season 6, and three strategies that successful interior product companies are implementing that every brand should adopt. Tune in to discover how these tactics can help you elevate your brand, make a lasting impression, and stay ahead of the competition.

 

                                           

 

Key Highlights from the Episode:

[00:01] Introduction to the show

[01:21] Exciting Updates and Achievements at Thrive In Design

[07:56] Season 6 Sneak Peek: What to Expect

[09:18] Three Strategy Trends for Manufacturers

[10:56] #Artist and Designer Collaborations in Product Development

[12:38] How Two Brands Are Excelling with Artist Collaborations

[18:13] #Effective Brand Storytelling in a Trade Show Booth

[20:56] What Brands Are Doing in Storytelling to Stand Out

[23:06] #In-Booth and Out-of-Conference Events

[28:31] A Quick Recap of the Show

[30:12] Wrap Up and End of the Show

 

Notable Quotes: 

• You don’t necessarily have diversity in design if you have the same team designing your product every year.
• If you want to stand out, you need an artist or designer collaboration to bring a diversity of perspectives and something fresh to you. 
• Establishing your staple event that people are going to know you for in every tradeshow will make you unforgettable. 

 

Let’s Connect:

Resources Mentioned  

Season 5 Episode 7; https://thriveindesign.podbean.com/e/s5-e7/ 

Season 5 Episode 9: https://thriveindesign.podbean.com/e/s5-e9/

 

Learn more about Thrive In Design: 

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

 

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

 

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

S5, E12: Maximize Your Brand Presence in a Design Firm's Library

In today's competitive market, establishing a strong brand identity is paramount for any interior product company. Your firm's library presence remains a cornerstone, offering a tangible representation of your brand's values and offerings. Telling your story through printed marketing materials is pivotal in shaping your brand narrative. It provides an opportunity to weave a compelling brand narrative that resonates with your audience. From highlighting your brand's origins and values to showcasing your unique selling points, every element of your printed material should contribute to creating a cohesive and memorable brand presence.

In this episode, your host, Nicole, shares more about storytelling, the importance of design firms' library presence, and how to effectively leverage printed marketing materials to create a compelling brand narrative that leaves a lasting impression in the minds of your target audience. We will also discuss how to include a digital experience into your brand presence of a library. 

Tune in?

Key Highlights from the Episode:

[00:01] Episode intro and what in for you in today’s show

[02:23] Why design firm libraries are getting smaller 

[03:31] Why firm library presence for your brand is important   

[04:11] New product launching and how to incorporate them into libraries

[05:15] How to tell your brand story through printed marketing materials 

[05:23] Creating compelling visuals 

[06:46] Having a narrative in your copywriting 

[07:37] Showcase your brand's personality 

[09:58] Integrating Visual Hierarchy

[10:29] Incorporating interactive and digital elements 

[14:53] Wrap-up and call to action

Notable Quotes: 

• Having your firm library presence at the top of the line is still very important for your interior product company.  
• It’s so important to make sure that the narrative in your marketing materials is telling your brand's value, mission, and unique selling point in a concise, impactful way.

Let’s Connect:

Learn more about Thrive In Design: 

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

 

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

 

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

 

S5, E11: Unveiling the Power of Personal Branding for A&D Sales Reps with Stephanie Schwab

In a world where consumers crave authenticity and connection, building a personal brand allows you, as an A&D rep, to establish trust, credibility, and influence within the industry. By being true to yourself and letting your unique perspective shine through sharing your story, expertise, values, and passion, you can position yourself as a thought leader and enhance your credibility and influence within the industry. Building a personal brand online empowers you to stand out in a crowded digital landscape, cultivate meaningful connections, and unlock new opportunities for business, growth, and success. An online presence is essential in today's digital landscape, and Stephanie Schwab, CEO of Crackerjack Marketing, offers invaluable guidance on navigating this dynamic terrain.

As the CEO of Crackerjack Marketing, Stephanie creates engaging digital marketing programs for exuberant lifestyle, tech, and education brands. Over the last 21-plus years, Stephanie has focused on social media, content marketing, and influencer marketing, blending management consulting best practices with agency creativity. She has worked with well-known brands, including Target, Graco Baby, Pernod-Ricard, Citizen Watch, and Abbott. Stephanie’s teams have been honored with social media industry awards, including a Ragan PR Daily, WOMMIE, PRNews Platinum, and OMMA awards.

 Let's jump in!

Key Highlights from the Episode:

[00:01] Episode intro and a bit about our guest, Stephanie Schwab 

[02:46] Stephanie's journey in the digital marketing space

[05:37] How B2B teams' marketing has evolved with the changing platforms

[06:57] Strategies for building thought leadership on LinkedIn 

[09:34] How to build your personal brand presence online  

[12:52] Success stories on how LinkedIn can generate leads and drive sales

[14:23] How Stephanie combines management, marketing, and agency creativity

[17:05] What is a social media strategy, and why it’s important 

[19:51] Trends in digital marketing that Stephanie is excited about 

[21:29] When and how to spend on digital marketing

[22:09] The best ways to connect with Stephanie

[23:21] Wrap-up and end of the show

Notable Quotes: 

• People buy from people; people don't buy from nameless and spaceless companies. 
• Posting one time on Instagram or LinkedIn is not going to pull anybody to you.
• Social media is not a one-and-done thing; you have to sustain it. 
• Create content that is value-filled, engaging to your readers, and makes them want to answer a question or talk back to you.
• If sales are great, there is nothing you should be doing more important than spending money on marketing.

Connect with Stephanie Schwab 

Website:https://crackerjackmarketing.com/

LinkedIn: https://www.linkedin.com/in/stephanieschwab?originalSubdomain=es

Learn more about Thrive In Design: 

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

 

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

 

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

S5, E10: Elevating Your Interior Product Presentations: Tactical Approaches for Success

In order for your interior product brand to achieve success, there needs to be five main areas of focus. These areas, known as touchpoints, include your showroom, firm library presence, events, product presentation, and the role of your sales representatives. Product presentations are particularly crucial because they distinguish your products from others in the market.

Revamping your product presentation is crucial for interior product companies as it directly impacts their ability to stand out in a competitive market and attract clients. With design trends evolving rapidly and consumer preferences shifting, presenting products in a fresh and compelling way is essential for staying relevant and appealing to target audiences. Additionally, an innovative and visually engaging product presentation can effectively communicate the value and unique features of each product, ultimately increasing client interest and driving sales.

In today's dynamic design landscape, investing in the revamp of product presentations is not just beneficial—it's imperative for companies looking to thrive and succeed in the industry. Nicole will share practical tips for improving your product presentations in this episode. She will discuss how you can use ChatGPT to generate various online and offline product presentation ideas. However, it is important to use these ideas cautiously because they are generic. You will need to adapt them to fit your business's specific needs. Thrive In Design is available to help you if you are struggling with strategies.

Let's jump in!

Key Highlights from the Episode:

[00:01] Episode intro and a bit about our previous discussions of the season

[02:28] The 5 touch points your interior product brand should focus on

[03:01] The product presentation and it’s hidden magic

[04:30] Using ChatGPT for ideas on online product presentations

[08:02] Visual storytelling to ensure your presentation follows a visual flow

[08:55] Utilize multimedia such as product demos, virtual tours, and customer reviews

[10:38] Tailoring your story to resonate with your online audience

[11:47] Creating consistent branding

[12:33] Offline product presentation ideas and how they differ from online

[15:32] A case study on the power of effective product presentation

[17:50] Indicators that you need help with product presentations

[18:46] Episode wrap-up and calls to action

Notable Quotes: 

• In your product presentation, consider using online polls and Q/As to keep your audience engaged because of their limited attention span. 
• Always avoid unnecessary details and focus on the most impactful aspects of your product story. 
• Constantly tailor your story to resonate with your online audience. At the end of the day, your brand story is important, but people buy from people in this industry.

Learn more about Thrive In Design: 

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

 

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

 

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.

S5, E9: 4 Signs Interior Product Companies Need Help with Brand Storytelling

When an interior product brand works with Thrive In Design, they often come with the same question: "How can I make my brand story cohesive across platforms and have an online and offline strategy?" It's important to emphasize the significance of having a consistent brand story across various platforms. Companies need to understand that their brand expansion is directly correlated to telling a consistent story and the experience a designer has with their interior product brand.

Consistency in branding creates trust and recognition among customers. When consumers encounter a brand message that is consistent across different platforms, it reinforces the brand's identity and values. This consistency builds credibility and loyalty, ultimately leading to increased sales and brand growth.

Thrive In Design specializes in helping companies develop and maintain a cohesive brand story that resonates with their target audience. By crafting a unified brand narrative and implementing effective online and offline strategies, companies can enhance their market presence and drive success in the competitive interior product industry. 

 

Here are some scenarios that indicate your company might be a good fit for Thrive In Design's services:

 

• Scenario 1: Established interior product companies that previously focused on custom products and are adding a collection to their line. 
• Scenario 2: Companies with strong leadership and skills but who need someone with a business-oriented mindset. This includes understanding different U.S. markets, identifying the best market focus, and developing effective strategies for each.
• Scenario 3: Established interior product companies from other countries seeking to expand into the U.S. market.
• Scenario 4: Companies relying on outdated sales methods.

 

In this episode, Nicole discusses these scenarios and explains why now is the time to focus on storytelling (and hire Thrive In Design). She discusses how to leverage both online and offline strategies effectively. 

 

Let's jump in!

 

Key Highlights from the Episode:

[00:01] Episode intro and a bit about our previous discussions of the season

[02:26] Notable 2023 milestones to finding the right niche at Thrive In Design 

[03:20] Scenarios of interior product companies that work with Thrive In Design

[03:38] Companies that are pivoting from custom products to collections 

[04:52] Companies in need of someone with a business and strategic mindset

[06:10] International companies with a desire for US expansion

[07:07] Companies with an old-school way of selling

[09:02] Why you must understand Thrive In Design’s beliefs before working with the team

[10:09] What to consider before launching a successful interior product company in the US

[14:33] A quick story of case study 

[18:00] Why your marketing strategy should not be theoretical, but from research

[21:10] The bottom line of expected ROI

[23:06] Episode wrap-up and calls to action

Notable Quotes: 

• Research is the cornerstone of all your work as an interior designer. 
• Your marketing strategy for an interior product company should not be theoretical but should come from your research. 
• Your ROI in business is linked to your sales strategies.

Learn more about Thrive In Design: 

Website: https://www.thriveindesign.co/

Instagram: https://www.instagram.com/thriveindesign/

Facebook: https://web.facebook.com/thriveindesign/

LinkedIn: https://www.linkedin.com/company/thriveindesign/

 

Register for the next Thrive In Design live training here: https://training.thriveindesign.co/

 

Get your copy of "The Ultimate Guide to A&D Sales": https://www.thriveindesign.co/brand-reps.