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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes

Thursday Mar 13, 2025
Thursday Mar 13, 2025
Customization is transforming the interior design industry, making it easier than ever to bring unique visions to life. With the rise of digital galleries and on-demand printing, clients can now browse designs online, select what resonates with them, and have it tailored to their needs without the usual concerns of high costs or long wait times. This approach is shifting interior design away from generic templates, offering a seamless way to create personalized spaces that reflect individual tastes, especially in areas like hospitality, where customization is key. In today’s episode with Kristen, we will dive into the fascinating world of printing on demand and how this game-changing technology is transforming the interior landscape.
Kristen is a prolific designer and artist with 30 years of experience creating innovative patterns and prints for commercial, residential, and automotive interiors. Kristen is an award-winning designer and the founder of Design Pool, the first online image library dedicated to commercial and residential interiors. Her revolutionary approach has earned recognition from top industry authorities, and her cryptology collection received accolades like the Hip Award from Interior Design magazine and Metropolis in 2021. Kristen continues to push the boundaries of design.
Key Highlights from the Episode:
[00:01] Intro and a bit about our guest, Kristen Dettoni
[02:01] Kristen's journey and what inspired her career in interior design
[04:39] Why she founded Design Pool and its influence on interior design
[06:44] Why customization is the next trend in the interior design industry
[07:53] How to combat the negative connotation of “customization.”
[09:53] About her unique cryptology collection that received prestigious accolades
[14:12] A walkthrough on how to get your preferred print-on-demand design
[19:04] Kristen’s greatest challenge in running the business
[19:54] How Kristen overcomes challenges and stays ahead of trends
[21:46] Kristen's advice to designers interested in printing on-demand designs
[25:57] How to connect with Kristen and explore her work
Notable Quotes:
- "In order to break a code, you don’t need to be a mathematician or a linguist. You just need to look for a pattern."
- "As an interior designer, one of the best ways to be ahead of trends is to go out and be observant of your environment."
- "Anything new is always challenging to you before you get used to the technology of how to use it."
Resources Mentioned
- The Woman Who Smashed Codes by Jason Fagone
Connect with Kristen Dettoni:
- Website: designpoolpatterns
- Instagram: @kristen.Dettoni
Learn more about Thrive In Design:
- Website: thriveindesign.co
- Instagram: @thriveindesign
- Facebook: Thrive In Design
- LinkedIn: Thrive In Design
Register for the next Thrive In Design live training here:
https://training.thriveindesign.co/
Get your copy of "The Ultimate Guide to A&D Sales" here:
https://www.thriveindesign.co/brand-reps
Read the Thrive In Design Insights blog for more in-depth strategies and expert tips: https://www.thriveindesign.co/our-blog

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