Thrive In Design

In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Pamela Durkin, Founder of Pamela Durkin Designs, discuss the business side of interior design.Design is powerful and Pamela wants designers to step into that power. After 30 years in the high-end design business, she is now helping other designers create a business they love through her In Demand Designer Program. She teaches them how to be magnetic and attract the best clients. This method makes owning a design business easier and more fulfilling. Her book, Elevate! can be found on Amazon.Over the course of her 30-year design career, Pamela has served as president of ASID Florida South Chapter and served on the Board of Architecture and Design in NJ. Currently, she lives in Naples, FL and in her spare time, loves spending time on the beach and learning new moves in her home dance studio.Listen in for a chance to learn about:- How to be Magnetic to your Perfect Future Client- Leveraging your Network to create multiple highly qualified opportunities- Techniques to Blow Potential Clients away before you're even hired
 
Guest: Pamela Durkin Email: pam@pamela-durkin.com | Instagram: @pameladurkin | Book: https://elevatethebook.com/
Learn more about Thrive In Design:
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign>>> Register for the next Thrive In Design live training here.

In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Sasha Denisov, Senior Sales Representative at Lutron, continue a conversation that they started in season one of this podcast.In the initial conversation (see episode nine of season one), Nicole and Sasha discussed:- Sales strategies for A&D representatives- The best way to take a consultative approach - 3 resources level up your interpersonal sales skillsListen in as they divulge more on these topics from their award-winning sales careers in the interior product industry. After graduating with her Bachelor of Fine Arts in Interior Design from Syracuse University in 2012, Sasha leaped into a career in the design and construction industry. In her current role at Lutron, her focus is on driving sales within the home automation market. Based in Toronto, Canada, Sasha works closely with the A&D community, builders, and contractors to offer lighting solutions in luxury residences.
 
Guest: Sasha Denisov Email: sasha.denisov@yahoo.com | Instagram: _sashadenisov | Facebook: Sasha DenisovLearn more about Thrive In Design:Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign>>> Register for the next Thrive In Design live training here.

In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Bob Habian, Co-founder and CEO of Tect App, Inc., chat about how relationships play a significant role in the design process.Architects and interior designers have complex design processes, which require specifying hundreds of materials. Those materials have technical information and nuances that, typically, only the product manufacturer and its sales reps are well versed in. When there is a solid and fruitful relationship between the architect/designer and manufacturer, commuication is essential and leads to great product decisions.Bob Habian, AIA, today's guest, is an architect and entrepreneur, who is often referred to as a "licensed puzzle builder and problem solver." He has dedicated the majority of his career to solving one of the most important challenges facing the building industry, and that is, communication between product manufacturers and design professionals, particularly at the earliest stages of a project, when important product decisions are being made. Listen in for some great insights on how Bob approaches this problem with Tect App, Inc. and how product manufacturers can position themselves to be a resource rather than just aiming to make a sale.
 
Guest: Bob HabianEmail: bob@tect.com | LinkedIn: https://www.linkedin.com/in/bobhabianLearn more about Thrive In Design:Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign >>> Register for the next Thrive In Design live training here. 

In this episode, Nicole Lashae Ben, CEO of Thrive In Design, and Jessica Mann-Amato, Design Principal and Co-Owner of Mancini Duffy, chat about integrating tech into the interior design process and client experience. Jessica leads Mancini Duffy through transparency emphasizing company culture and technology. Mancini is a 100+-year-old tech-driven design firm in NYC whose clients include Peloton, Soho House, Boqueria, American Airlines, Brooklyn Nets, and NBC Sports. Mancini’s co-owners run the firm like a start-up with technology as the key driver of all initiatives. Mancini is a diverse firm — 51% of the firm is female — nearly twice the industry norm. In 2020, Mancini’s designers revolutionized the design process by inventing the patent-pending The Toolbelt, a software that allows Mancini’s clients to explore and manipulate the 3D models of their spaces using Virtual Reality to explore and make adjustments to the designs in real-time. Utilizing The Toolbelt, Mancini’s designers can do in 3 hours what it takes most architects 3 weeks to do. Jessica has layered technology into every facet of Mancini’s design process. She utilizes The Toolbelt to lead clients through proprietary 360 Design Sessions, immersing them in their spaces and allowing for a truly collaborative, interactive design process. Listen in for some amazing insight on technology, innovation, and how interior product companies can integrate into the emerging design process.
Guest: Jessica Mann-Amato
Company: Mancini Duffy
Email: jmannamato@manciniduffy.com | Instagram: @mancini_duffy | Facebook: @ManciniDuffy Learn more about Thrive In Design:Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign>>> Register for the next Thrive In Design live training here.

In this kick-off of season two of the Thrive In Design podcast, Nicole Lashae Ben, CEO of Thrive In Design, dives into the reasons why your marketing budget isn't leading to specifications. So often, interior product companies think about increasing their marketing budgets to lead to more brand awareness. But, what happens when you have more eyes on your brand without a proper system in place to convert awareness to sales? 
In this episode, Nicole will share:
An overview of the Thrive In Design proprietary method for interior product manufacturers
The top strategies that interior product companies should consider when spending their marketing budget
Building a sales funnel that leads to ROI
 
Learn more about Thrive In Design:Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign>>> Register for the next Thrive In Design live training here. 

Today, we have Deon Bent, who is an interior designer and owner of Noed Interiors. Her firm is a design haven that focuses on the environmental psychology aspect of design as well as curating a unique space for every client. 
 
After obtaining her BFA in Interior Design from the Art Institute, traveling the world, and experiencing other cultures, Deon quickly realized the need for a design service that focused on fostering an in-depth relationship with the client and developing an understanding of their relationship to space before beginning the design process. 
 
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Get in touch with Deon Bent, Principal Designer of Noed Interiors
Instagram: @noedinteriors 
 
Learn more about Thrive In Design
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
 
>>> Register for the next Thrive In Design live training here. <<<

Today is going to be an exciting conversation about color. We have Peggy Van Allen as a guest. Peggy is the President of Color Marketing Group, which is an international association for color design professionals which identifies the direction of color and design trends and translates them into salable colors for manufactured products; she is also a designer and color anthropologist.
 
Peggy’s educational background in graphic design has been the foundation for a very interesting career. She’s been able to do trend research, visual merchandising, and color palette development. Peggy’s unique skill set allows her to visually communicate the complexities of color in a way that is both inspirational and educational for her company Colorfuel. 
 
Peggy is motivated to de-mystify color while keeping the magic so that her clients can go to market with the right color at the right time.
 
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Guest: Peggy Van Allen
Color Marketing Group: https://colormarketing.org/ | Color Fuel: https://www.color-fuel.com/
 
Learn more about Thrive In Design
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
 
>>>Register for the next Thrive In Design live training here. <<<
 

Today, we have Rena Williams as a guest on the show. Rena Williams is a brand image coach and consultant with over 15 years of experience in strategic  branding and marketing. Through her company, Rena T. Williams Consulting, Rena helps professional,  high-achieving women elevate their brand so they can increase their pricing and attract their ideal clients.  
After co-founding her own lifestyle brand, SoRen Tea, Rena knew that other entrepreneurs needed help  with positioning their brand to attract the right opportunities. Rena focuses on infusing personality into  brands, enabling them to be more authentic and relatable. Her coaching and consulting techniques are  driven by data, strategy and innovation, positioning her clients to be the premier and obvious choice for  their clients.  
Today, Nicole and Rena discussed:
The definition of brand strategy and why it is important for every business
Rena's signature framework to elevate your brand image and experience
AND... Why it's important for A&D sales reps to consider their personal brand 
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Get in touch with Rena Williams
Website: https://renatwilliams.com/ | Instagram/Clubhouse/Twitter: @renatwilliams
 
Learn more about Thrive In Design
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
>>>Register for the next Thrive In Design live training here.<<<