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Are you a CEO, VP of Marketing, or Sales Leader at an interior product company looking to grow in the hospitality or home design markets? The Thrive In Design Podcast is your go-to resource for innovative marketing strategies, brand storytelling techniques, and sales tactics that help you stand out in a competitive, design-driven industry.
Hosted by Nicole Lashae (Ben) Hall, Design Strategist and Founder of Thrive In Design, this weekly podcast offers actionable insights and expert interviews that help you position your brand, engage the A&D community, and scale your impact in the built environment. From product launch strategy to tradeshow optimization, digital marketing to dealer enablement — each episode gives you the tools to amplify visibility and drive measurable growth.
🎯 Topics we cover:
- Interior product marketing and brand positioning
- Sales enablement strategies for the design industry
- How to increase visibility with architects, designers, and specifiers
- Hospitality and residential design market trends
- Leveraging podcasts, content, and events to drive demand
Whether you’re launching a new collection, entering new verticals, or refining your go-to-market strategy — this podcast will equip you to lead with clarity, creativity, and confidence.
🌐 Visit our website: www.thriveindesign.co
📅 Sign up for our next live training: https://training.thriveindesign.co
💌 Subscribe to our email list: https://podcast.thriveindesign.co
Episodes
Thursday Feb 10, 2022
Thursday Feb 10, 2022
Today we have Nicole Lashae Ben, CEO of Thrive In Design, talking about the method she uses to help interior product companies implement modern sales strategies that get them noticed by more interior designers, get their products used in more projects, and systematically (and legally) steal business from their competitors.
She’s sharing the top three things she hopes every interior product company starts to consider. If you’re trying to increase your brand awareness and revenue, while still staying relevant in a digital age, this episode is for you.
Here’s what she shares:
- How is your company appearing in the market?
- How is your team consulting designers?
- How is your company executing a sale?
Learn more about Thrive In Design
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
Register for the next Thrive In Design live training here.
Thursday Feb 03, 2022
Thursday Feb 03, 2022
On today's episode we have Peter Kesaris as a guest to discuss the past, present, and future of the contract furniture industry. Peter has spent the past 8 years in the interior products industry in the New York, California and Canadian Markets. He started his career in lighting and window treatments. Then, he shifted over to the contract furniture business working at both the dealer and manufacturer level.
Today, as the Director of Sales for Insidesource, Peter focuses on new business development and serves as the main point of contact for both clients and design firms. Peter also is active in industry organizations like Corenet, IFMA, and currently sits as the Chair of the IIDA NY Mentorship committee.
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Guest: Peter Kesaris, Director of Sales, Insidesource
- LinkedIn: https://www.linkedin.com/in/peterkesaris/
- Instagram: https://www.instagram.com/peterkesaris/
Learn more about Thrive In Design
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
Register for the next Thrive In Design live training here.
Thursday Jan 27, 2022
Thursday Jan 27, 2022
On today's episode, Nicole chats with Traci Kloos, the Vice President of Design and Development* for Koroseal Interior Products, about innovation and developing products in a shifting market. Traci has more than 25 years of design experience spanning both residential and commercial applications.
With a background in architecture and interior design, Traci began her career in residential design in the St. Louis, Missouri market. She joined Masco Corporation, on the KraftMaid Cabinetry brand team in 2000, as a member of their design services group. In her 14 tenure, Traci held positions as a Senior Designer, Design Manager and Senior Design Manager, where she and her team were responsible for all photography, PR, and trade show booth designs for the brand.
In 2009, she accepted a role as Senior Product Designer on the Masco Cabinetry team where she focused on color development, trend analysis and all new product design introductions for the KraftMaid brand. She went on to join Tarkett North America as a Senior Design Manager before expanding into the Director of Design Marketing role in 2017.
In her 7+ years at Tarkett, Traci, and her team, led initiatives that connected design to the sales organization and customers through visual storytelling. She also tracked market shifts that drove color and style direction for the brand.
Traci joined the Koroseal Interior Products team in June of 2021, where she leads design and development for all manufactured wallcovering.
*NOTE: This episode mentions that Traci is the General Manager of Design and Development at Koroseal. She was recently promoted to Vice President.
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Follow Koroseal:
- Instagram: @koroseal
- LinkedIn: Koroseal Interior Products
- Facebook: Koroseal Interior Products
- Twitter: @koroseal
Learn more about Thrive In Design
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
Register for the next Thrive In Design live training here.
Thursday Jan 20, 2022
Thursday Jan 20, 2022
On today's episode, we have Nicola Casale as a guest on the show. An accomplished interior designer, organizational leader and executive, Nicola Casale is the Vice President of Yellow Goat Design (YGD), an award-winning lighting and architectural design company.
Nicola has contributed to the growth and expansion of YGD’s North American division and launched the west coast branch in 2018.
Nicola and Nicole, CEO of Thrive In Design, discuss some great topics including:
- How to design experience that keep coming back to an interior product company over and over again
- How to lean in to digital experience and embrace shifts in the market
- Some exciting things in the pipeline for Yellow Goat Design
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Learn more about Yellow Goat Design
Instagram - @yellowgoatdesign
Linkedin – Yellow Goat Design
Pinterest – @yellowgoat
Twitter - @yellowgoatdsgn
Facebook - @yellowgoatdesignlighting
Learn more about Thrive In Design
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
Register for the next Thrive In Design live training here.
Thursday Jan 13, 2022
Thursday Jan 13, 2022
Raised in Brooklyn, NY with Trinidadian roots, Tamara Archer’s design aesthetic is inspired by different cultures, world travel, architecture, and nature. Exotic flair with an urban edge is her approach to creating beautiful timeless interiors. Tamara enjoys helping her clients improve the energy in their homes and businesses to find balance with designs that inspire, relax, rejuvenate, and recharge.
On this episode, Tamara shares more about her evolution in interior design, her design process for residential and commercial interiors, and what innovations she thinks are setting trends in the realm of interior products.
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Guest: Tamara Archer
Website: https://www.tarcherdesign.com/ | Instagram: @t.archerdesign
Learn more about Thrive In Design
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
Register for the next Thrive In Design live training here.
Thursday Jan 06, 2022
Thursday Jan 06, 2022
On the first episode, Nicole Lashae Ben, CEO of Thrive In Design, shares a little about her journey in the interior design industry, how Thrive In Design came about, and the methodology that she uses to help interior product companies increase their brand awareness and revenue.
Learn more about Thrive In Design
Contact: thriveindesign.co/contact | Instagram: @thriveindesign | Facebook: @thriveindesign
Register for the next Thrive In Design live training here.
Thursday Nov 18, 2021
Thursday Nov 18, 2021
The Thrive In Design podcast is specifically designed in help leaders of interior product companies consider innovation and the future of the interior design industry.
CEO and Founder of Thrive In Design, Nicole Lashae Ben, takes you behind the scenes of interviews with industry moguls talking about how they plan on exceeding revenue goals in a shifting market while also making a lasting impact on the built environment.